The Jobs to Be Done Playbook

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The Jobs to Be Done Playbook

The Jobs to Be Done Playbook

Jim Kalbach

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook(JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Ano:

2020

Editora:

Rosenfeld Media

Idioma:

english

Arquivo:

EPUB, 5.00 MB

IPFS:

english, 2020

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